When you have a brick-and-mortar business, it’s important to reach a local audience. When you have a strong online presence, you can bring more people to your website and market that business. But for people to go to your website, they have to be able to it on Google. When people are looking for a […]
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Image search is one of the main ways that people discover content online. We know that most users don’t click past the first page of search results. Thus, ranking in the top 20 image results commands qualified leads to your site. But what are image SEO best practices to command first page results? Sites that
What is Image SEO? Best Practices for Discoverable Content Read More »
Google Search Console is free to use, and one of the best tools for SEO. Previously called Google Webmaster Tools, Google Search Console offers a lot of insights into SEO if you know where to look. Since you are working to rank as high as possible in Google Search Engine Results Pages (SERPs), it’s clear
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Digital marketing strategies for small businesses can seem overly complicated to any small business owner. In fact, “digital marketing strategies” is really an umbrella concept which encompasses a long list of individual strategies proven to drive online traffic to your website or landing page. To better understand how digital marketing works, it’s best to look
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Digital advertising used to promise businesses the opportunity to reach a vast audience. Reach and visibility could be scaled on a local and global level to reach a target audience. However, consumer data and privacy rights have become a major obstacle for marketers. As more companies, like Google, work towards a cookie-less future, it will
4 Google Updates That Will Impact SEO Performance in 2022 Read More »
If you use ecommerce to sell your products or services, you won’t be surprised that “in 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016”, according to Statista. And, “In 2016, 209.6 million U.S. people were online shoppers and had browsed
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Janet Jackson famously asked, “What have you done for me lately?” In the fast-paced world of paid search and digital advertising, consultants offering small business SEO services probably hear this question every year. In truth, the question does have merit. Bing Ads and Google Ads are great, but what about the other parts of a small business digital
Four Small Business SEO Trends You Can’t Afford To Miss In 2020 Read More »
As an entrepreneur, you know you have to maximize every minute of your time. You can’t afford to waste hours on activities that have no impact on your bottom line. Unfortunately, small business advertising is one of those tasks that owners often question. We all know we need to advertise in order to gain customers, but
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